IAM is universally acknowledged as the world’s leading IP business media platform. It was launched as a magazine in July 2003 to address the need for organisations to maximise the value of their intellectual property and other intangibles, and to examine the strategies they can put in place to do this. IAM now produces a wide range of publications, as well as a weekly email and daily blog.
IAM is unique because it treats intellectual property as a business asset and tool, rather than simply as a legal right. With this unequalled appeal to the boardroom, IAM has established itself as the only IP publication that many senior corporate executives read regularly.