John (j.d.) Lineen MBA, BSBA

John has spent the past 17 years focused on creating digital-centric customer experiences within the pharmaceutical industry. He has a passion for leading complex digital transformation programs from vision to launch and optimization. He has led successful marketing programs for all commercial audiences within pharma (Specialists, PCPs, Nurses, KOLs, Patients, Consumers, Payer and Public) across all channels.
Currently he is a Global Digital Channel Lead (Web & Mobile) at GlaxoSmithKline (GSK) within the Global Commercial Transformation team. In this role, he is driving efforts to improve GSK’s digital customer experience across a global set of channels. He has led the work on GSK’s HCP portal from strategy to launch in 70+ markets, with significant VOC and measurement improvements each year. He is also leading work streams on a mobile app, channel optimization and enhancements, disease state sites and digital governance.
Previously as SVP Marketing at Digitas Health he led agency of record, and digital-centric client engagements for 10+ different pharmaceutical companies over a 12-year stretch. During this time, he spent two years leading an onsite team at AstraZeneca in work on new innovative content partnerships with WebMD, MDLinx and ePocrates. Prior to joining the pharmaceutical industry John worked as a practicing environmental engineer, and held positions in consulting with McKinsey and Arthur D. Little. John’s educational background includes degrees in Engineering and International Business from Bucknell University along with an MBA in Strategy and Finance from the University of Maryland.