Lori Beth Irvin is the Founder and CEO of LBIngenuity, a growth marketing agency for the aging services industry. With over 20+ years of experience in healthcare, Lori Beth has a reputation for reputation for building brands, taking new opportunities to market, and expanding models through strategic planning. An advocate for improving senior health outcomes, Lori Beth currently resides in the Chicagoland suburbs and is an active member of several senior care organizations.