Matthew Fay MB ChB

Dr. Matthew Fay is a General Practitioner who joined Westcliffe Medical Practice in 1999. This has developed into Affinity Care, a 27-partner “super practice” based in Bradford managing eight GP contracts and providing care for over 64,000 population.

Matthew is the Clinical Chair of the partnership and the Clinical Director of Affinity Care PCN. In 2001, Matthew established a GPwSI cardiology service in Bradford which has expanded to provide direct access investigations and e-consultations.

He was a member of the NICE AF Guideline Development Group and was a standing committee member of the NICE Quality Standard Advisory Committee. He is currently a clinical advisor to the AF Association, STARS (the Syncope Trust), Arrhythmia Alliance, on the Expert Advisory Panel for the Stroke Association, and on the faculty for Heart Valve Voice. He is a Trustee of the AF Association and Thrombosis UK. He has been involved in service redesign of cardiovascular services with a focus on AF, dysrhythmia, and moving services out of the hospital for many years. He was the Clinical Lead of the redesign of the Bradford VTE services to make it completely community- and NOAC-based.

Matthew has previously worked in Bradford’s PCTs and CCG. In 2022, after over 20 years in general practice, he took the decision to take on new challenges and was appointed as the Medical Director of LumiraDx. He still has an active interest in the Westcliffe Health Innovations cardiovascular service and through these roles continues to look for ways to enhance the patient journey from symptoms, to diagnosis, to support in the post-diagnosis phase of their lives.