Peter Goldbach MD

Dr Goldbach is Chief Medical Officer for RediClinic and Health Dialog—both companies are wholly owned subsidiaries of Rite Aid. As CMO at RediClinic, Peter is responsible for oversight of all clinical activities including RediClinics’ credentialing, care protocols, continuous quality improvement initiatives, and treatment protocols. As CMO at Health Dialog, Peter is responsible for the clinical integrity of their coaching and shared decision making programs, supporting the sales and marketing teams, and providing leadership in the development of new products.

Prior to joining Health Dialog and RediClinic, Peter served as President and CEO of Med-Vantage, a privately-held informatics and reporting company that was majority owned by a consortium of six Blue Cross plans. Under Peter’s leadership, the company significantly expanded its client base and product offerings. Previous to this appointment Peter served as a Medical Director for Blue Cross and BlueShield of Massachusetts where he led the integration of innovative Pay for Performance and eHealth programs. Earlier in his career, Peter served as CEO, medical director, and Trustee of a community hospital in Boston.

Peter is a board-certified specialist in Pulmonary Disease and had maintained a pulmonary and primary care practice. He holds an undergraduate and master’s degree from UCLA and earned a medical degree from SUNY Downstate Medical School. He completed his Internal Medicine internship and residency at George Washington University Hospital and his Pulmonary Disease fellowship at Cedars-Sinai UCLA Medical Center.